Should You Work on Your Video Marketing Strategy?
Since last year, video has worked its way up to the list of everyone’s favourite content marketing format. Marketers are expertly handling the shorter attention span that their audience has and create content that is concise, interactive, and most importantly visual… and it’s working better than anyone can expect.
Watching videos is quickly becoming the number one activity of people who go online. According to studies, 78% of people watch videos online every week with 55% stating that they do it every day. With that kind of number, do you think you should still waste time thinking about whether or not you should have a video marketing strategy for your website and social media? Don’t miss out on the opportunity to have a wider reach and gain a more engaged audience!
Here are some excellent reasons for you to give video marketing a try:
- Young people are not the only ones watching online videos regularly. In fact, about 75% of business executives watch online videos that are relevant to their industry or at least work-related. 54% of senior executives share videos with their colleagues once a week at the very least.
- 82% of Twitter users watch video content
- 500 million Facebook users watch videos every single day on that platform
Focusing on video content marketing can also benefit your business in a number of ways.
For instance, did you know that videos can boost conversions by around 80%? Yes! Those conversions can lead to sales. 74% of prospective buyers purchase the product upon watching its explainer videos.
Google really likes videos. Guests tend to stay on websites when there are videos to watch. Google picks up on this long exposure and interprets it as you having good content on your website. Fact: You are 53 times more likely to land on Google’s first page of results with a video embedded on your website.
Videos can give excellent return on investment. Video production may not be the cheapest or the easiest project, but trust us when we say it’s all going to be worth it. Also, you should know that it’s actually quite affordable and there are efficient video editing tools online that can greatly help without making a huge dent in your wallet.
Video advertising is really growing and it’s not stopping anytime soon, especially now that there are technological innovations available that can make video production easier and more affordable. Its growth can also be attributed to how much people love videos.
There’s really no reason for you not to try video marketing. Don’t know where to start? We do! Give Seaside Web Development a call and we’ll take care of it for you.