Ever since the world introduced to the genius that is Google, it has never been replaced as the most powerful ‘being’ online. It is understandable. After all, Google has the ability to crawl every corner of the web to determine what users will find most relevant to their needs. The extent of Google’s power and influence is so undeniable. In fact, the term “search” or “research” has been replaced by “Google it” which most millennials and kids use these days.
Needless to say, every business owner who wishes to reach an optimum number of prospective clients has to exert efforts to land on Google’s first page of search results. When consumers need more information on a product or a service, they turn to Google. And majority of those consumers make a decision based on what they find on that first page.
With thousands of similar businesses out there vying for a spot on that first page, it can be a bit overwhelming and it’s easy to think that you have no chance – especially since yours is a small start-up business. But the truth is, you’ve got as good a chance as any other company. After all, one thing we all love about Google is that it doesn’t distinguish between major corporations or small start-ups. It provides equal opportunity for all sizes of businesses to get on its first page.
If you’re still not convinced that it’s worth giving your best shot to rank high on Google’s results pages, here are the benefits that you should know about:
It Gives Your Online Visibility a Boost
If you were a part of a fair and your booth is positioned in a far corner where very few people pass by, wouldn’t you grab the opportunity to move to a prime spot just near the entrance where everyone can see what you have to offer? That’s what Google’s first page is offering your business – a higher chance of being seen by more people.
It Improves Traffic to Your Website
When you are on a street full of bakeshops, you are most likely to enter the one nearest you. If you happen to find everything you want in that first bakeshop, you probably won’t bother checking out all the others. This is similar to how Google’s result pages work. When people who go online have already found the information they’re looking for in the first page, why would they bother going to the other pages? In fact, 91% of Google users never check the second page of results. Because Google’s first page displays about 10 results, you should do what you can to be among that list of 10.
It Places You in a Position of Authority
Just as we have mentioned above, people do trust Google. If Google sees you as an expert in your industry, then everyone will, too. By now you may be asking, how is your expertise determined by Google? Well, what you need to do is to work on both the quantity and quality of your content. That means you would have to post amazing content about relevant topics on a regular basis. It may take you some time to build your content, but it is definitely worth all your efforts.
You won’t land Google’s first page in an instant, but there are sure steps that you can take and you’ll soon find your content in an excellent spot. Make sure your website is rich in relevant content! Seaside Web Development can help ensure that. Whatever your industry may be, we can help your business reach Google’s first page. Give us a call and we’ll tell you how!